Geneva School of Diplomacy Case Study

Industry :

Geneva School of Diplomacy

Services

SEO

Project Overview

Before partnering with EZ Rankings, Geneva School of Diplomacy attempted to improve their online presence through Digital marketing in the Switzerland and Global market to promote their education services and generate more sales. However, the results did not meet expectations.

Geneva School of Diplomacy required the right combination of marketing knowledge and internet marketing experience to improve its sales in the Switzerland and Global market. EZ Rankings stepped with the SEO marketing proposal to promote their University.

Our Recent Results

KEYWORDS	CURRENT RANK
Institute of diplomacy and international relations	1
School of diplomacy and international relations	1
BA in International Relations	1
Executive master international relations	1
Master degree in international relations and diplomacy	1

Organic Presence

The biggest problem was competing with organic positioning on HIGHLY competitive keywords like - International Relations Course, Diplomacy Degree and rest 100’s of the keywords were not on Page 1 of Google Switzerland.

Quality Traffic

Traffic & in-fact quality traffic was the 2nd major problem when we took over the work. Bounce rates, Page Speed, Avg. session duration is the other associated areas where they want to improve the website.

USA GMB Listing

Having more than 100 Best University Institute, GSD want to get visible on TOP 3 on Google My Business(GMB). Manage the GMB listing efficiently ranging from reviews, replies, postings, listing optimization and other related activities.

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